Ellis Rivera Digital Architect

Ellis Rivera

Digital Architect / CRO

Ellis is a serial entrepreneur with a proven track record of success in multiple start-ups. He is currently seeking investment opportunities in innovative ventures. With expertise in various industries, including PERS or medical alerting devices, security & tinted window film solutions, fire & security IoT standalone devices, compression video security camera applications, and a blockchain ERP platform cloud-based, native mobile application, Ellis brings a diverse skill set to the table.  He excels in communication and interpersonal skills, making him an asset in cross-functional team environments. As a self-motivated digital project manager, he has experience implementing Salesforce Marketing & Sales Cloud automation, AMP Cloud, Apex, Eloqua, Pardot, and Hubspot, resulting in significant achievements.

With over 15 years of experience in data analysis, website design, and front-end development, Ellis has successfully driven sales growth for numerous companies. His expertise extends to digital marketing tactics such as SEM (PPC), SMM, SEO, and email marketing, allowing him to optimize performance and deliver results. He is proficient in Adobe Creative Suite, including Dreamweaver, Photoshop, Illustrator, Premiere, After Effects, and XD.  Furthermore, Ellis has more than five years of hands-on experience with open-source, cloud-based, and SCORM-compliant learning management systems, enabling him to create impactful employee, customer, and partner training programs. He possesses a comprehensive understanding of various Google applications, including Ads (PPC), Adsense, TruView, Analytics, Tag Manager, Webmaster Tools, Merchant Center, Places, Classroom, Labs, Docs, Sheets, and Feedburner. Ellis has successfully increased organic relevant click-through rates and conversion rates for clients.

Throughout his career, Ellis has accomplished numerous milestones, including driving new business engagements, evaluating new technologies and strategies, forecasting budgets, executing go-to-market strategies, expanding off-page SEO link-building, and optimizing on-page optimization and content development strategies. He has extensive experience in project management, overseeing CRM platforms such as Salesforce CRM, Eloqua, Pardot, and HubSpot. Additionally, Ellis has managed eCommerce platforms using WordPress, WooCommerce, Magento, Amazon Seller Central, Amazon FBA, Walmart, eBay, and NewEgg.  His expertise also includes implementing paid digital marketing strategies, developing search and inbound marketing strategies, and managing meetings with Google Ads and Bing AdCenter representatives. Ellis has executed A/B testing methodologies, deployed multi-variant website testing, expanded social media reach, established API payment gateways, and connected marketing and sales data sets for forecasting and campaign management.

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